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Best Practices for BYOD Done Right
University of KwaZulu-Natal Goes Mobile
Do You Know Your Net Promoter Score?
Net Promoter Score, or NPS, is gaining traction as a way for companies to identify customer loyalty by simply asking one question:
Would you recommend a company to a friend and/or colleague?
Using only one question in a survey may seem like a novel approach, especially since most companies typically use far more than one question in their surveys. However, I think asking this one question really brings focus to the age old way people typically use in deciding who they do business with - using word of mouth recommendations from people they know and trust. Asking only one simple question not only makes it easier and more likely for customers to respond to the survey, it gets right to the point of determining whether a person thinks enough of a company to recommend it.
While the NPS score is certainly not the only way to measure customer loyalty, it certainly provides a glimpse into how customers view a company. Most of the companies rated with a high NPS have these traits in common:
● Follow a customer-centric philosophy and go out of their way to provide value to their customers with high quality solutions and services.
● Utilize in-house resources in their customer support functions, typically staffed by long-tenured product experts.
● Make these experts available to their customers when they call for assistance.
It seems there are many benefits of a high-NPS rating – both for the highly rated companies and for their customers. Here are a few of them:
● Customers feel their needs are either met or exceeded, which leads to an increase in satisfaction and customer loyalty.
● Companies develop a repeat customer base that not only continues to buy from them, but also recommends them to their co-workers and colleagues.
● Customers gain quick and consistent access to product experts. No one wants to call into a support desk and quickly realize they know more about the product then the person who answers the phone.
I welcome your thoughts on this topic and I am curious to ask if you know your NPS score and if you know the NPS score of those companies that you do business with?
Impact of the new iPad on BYOD trends
The surprise for market watchers is that the new device does not carry any of the expected labels such as 'iPad3', iPadHD or iPad2S labels. It's simply 'the new iPad.'
Branding issues aside, many current iPad owners are expected to upgrade to the new offering, and in addition to consumer demand, growth in iPad sales is also forecast to come from enterprise sales and the burgeoning education market.
Last year (2011), Apple claimed around 62% of the tablet market. Its share should breach the 70% mark in 2012. Consensus among research organisations seems to support sales of 70 million iPads in 2012 - a significant 71% year-on-year rise. Steve Jobs' influence can clearly be seen in Apple's success, so much so that despite the continuing proliferation of Android tablets, the market can expect a sizable drop in Android sales and market share, from around 35% in 2011 to 26% in 2012, according to research group IMS.
Apple's iPad success is also expected to drive down PC sales, which have been on the wane for the last 12 months. At the iPad's launch, Apple CEO Tim Cook showed the audience a graphic indicating that Apple shipped more iPads in the fourth quarter of 2011 than any single manufacturer sold personal computers.
This trend is opening the doors to a significant BYOD (bring your own device) market. Research in the US reveals that almost 40% of corporate employees use mobile devices to access their company's networks, regardless of whether their organisations have official BYOD policies or not.
There is little doubt that demands for increased mobility by an increasingly knowledgeable and 'IT-savvy' workforce will shape the IT priorities, strategies and implementations of most organisations going forward.
The results of this trend are already evident. Companies are grappling with issues related to managing the increased complexity of their networks, at the same time struggling to deliver a secure, high quality user experience.
Enterprises need to address these issues with BYOD. In particular, there is the need for an architecture focused on unifying the access edge to simplify the burden placed on IT departments and deliver consistent application services across wired and wireless infrastructures.
In other words, improve the simplicity and ease of use to ensure a predictable mobile user experience, encouraging the secure and optimised use of BYOD devices.
Importantly, the architecture needs to provide a comprehensive edge solution without the high costs typically associated with multiple vendor solutions or the complexity that would require a large IT staff to deploy. With an integrated approach, enterprises will be able to benefit with a fully integrated solution that delivers 30% lower capex and 70% lower opex costs compared to competitive solutions.
Organisations can thus be confident that their BYOD solution will secure the iPad - and other tablet use - on any network now and into the future.
Play Buzzword Bingo at RSA
What I learned at the VMware Partner Exchange Conference
The 2012 VMware Partner Exchange conference was a fantastic event. As I blogged earlier, the event was well attended and the speakers for the event were engaging and provided a clear vision of where VMware believes the market is headed and how to execute on that.





